Skip to main content
RUTA 101

5.0 rated · Small local business

Ruta 101
King City Sportswear

Jerseys, sports apparel and casual wear — with friendly service and fair prices, right on Broadway in King City.

Get Directions(831) 247-7424
  • Open now · Closes 10 PM
  • Wheelchair accessible
  • Cards & mobile pay
A rolling display rack of sneakers on the store floor — Nike Air Force 1s, New Balance and On Running shoes — with Club América and Chivas jerseys and a RUTA 101 highway shield sign on the wall behind

What We Carry

A neighborhood shop with a solid selection — come browse in person and find your fit.

Store wall display: Kittle 85 and Purdy 13 jerseys on hangers above shelves of 49ers, Warriors, Raiders, Yankees, Dodgers and Blue Jays caps, with Air Jordan 1s, Air Max 270s, Dunks and New Balance sneakers on wall brackets below
Jerseys, caps and sneakers on the wall — all in store to try on.

Sports Jerseys

Rep your team. A rotating selection of jerseys for the sports you love.

Sports Apparel

Workout-ready gear, shorts, hoodies and activewear for every day.

Casual Wear

Tees, caps and everyday essentials at prices that make sense.

Jerseys on hangers along the top of a display wall — a cream Giants jersey, a white Dodgers 50, a black Giants and a blue Golden State Warriors 23 — above a shelf of Dodgers, Yankees and Diamondbacks caps
Jerseys and caps on the wall — come see what's in store.

Neighbors Love Us

5.0 rating on Google

“Friendly service and good pricing. Exactly what a small shop should be.”
— Local customer
“Great spot for jerseys in King City. Quick in and out, always helpful.”
— Local customer
“Nice selection of sportswear and casual clothes. Highly recommend.”
— Local customer

Visit Us

We're a quick in-person shopping stop in King City Town Square. Come say hi!

Address200 Broadway St Ste-10, King City, CA 93930Open in Google Maps →Call us(831) 247-7424Text usQuestions about sizes or stock? Send a text.
HoursOpen daily · Closes 10 PM
AccessibilityWheelchair-accessible entrance and parking.
PaymentsCredit cards, debit cards and NFC mobile payments accepted.

Good to know

  • In-person shopping only — no delivery, so come by!
  • Located in King City Town Square, Suite 10.
  • Quick visits welcome — easy in, easy out.